There has been a lot of words written in the WoW blogosphere in the last few weeks about the difficulty of holding guilds together at the moment, let alone actually recruiting. This is of course perfectly natural and on par with the life cycle of the game between expansions. If it wasn’t happening then I would be surprised. Added to that the fact that we’re heading into summer and it’s just a bit too much to expect people to have their standard drive for a game. I myself took a break from the game just after WotLK was released. I left it for about four months. No big deal, I just wasn’t interested anymore, and I needed a break. We all need a break from time to time.

So this period is about trying to keep your guild from falling apart. That doesn’t sound like much fun. I know that it wasn’t fun for me at the end of burning crusade. I was so zonked after that process that I promptly took those four months off. I did it the day the Wrath expansion pack arrived at my door. I opened the box, looked at the cover and just thought that I didn’t want to know about this right now. The game stayed wrapped in its celophane on my desk for all that time. Lets face it there is nothing left to do. We’ve all run these instances a million times, dailyed our brains out of existence and battlegrinded our way to mental oblivion. And no Ruby Sanctum dragon run is going to change any of that.

But I’m not bored at all, on the contrary. I’m having a great time in WoW right now and I have to thank Gevlons ganking project for that. It’s given me a new focus for the game. When I log in I have many things to do, all of them to help us reach our common ganking goal. It could be playing the AH a bit to get some more gold for a GDKP run, or running some battlegrounds for the honor, or playing some more arena matches for the gear and experience, or running some raids, or greatly upsetting the horde when they try to win a fishing contest, or ganking their faces off at the jewelcrafting daily. And all of it for a common goal. And all of it with other people from the guild who have the same goal. And the guild keeps growing. New players join every day. We really need warlocks and mages at the moment, so if you have one of those and you’re bored with the game at the moment why not transfer over and join? If you do transfer, bring a lot of profession mats with you, just a friendly tip.

There has also been quite a bit of talk recently concerning the state of MMO’s, with the usual screeching directed at Blizzard as the main culprit. This culminated this week with wolfshead’s rant. A major complaint is that these games don’t encourage community anymore. Look, I’ll spell it out for you all. Blizzard gave us the tools within the game to be social, but they sure aren’t going to hold your hand to make friends. Social is what you make of it. Does social mean that you need to whisper other players trying to make friends? I suppose you can try that if you like, but you won’t be getting me to hang around with you for very long. I’ve made a bunch of new friends and contacts in WoW over the last few months, both from the blogging guild and the ganking guild. People working towards a common goal or people with a shared passion playing together. The game is what you create from it, and that’s the greatest freedom of all. Some people just can’t handle freedom when it’s given to them, even when they have been clamouring for it.
The problem that players like Wolfshead have is when they log on they want to be entertained. I think that it’s amazing and testimony to the game itself that WoW has managed to do this for them for so long. But sooner or later the fun runs out if you don’t make any effort yourself. The ganking guild is a creative use of the game at a time when many players are left standing around in Dalaran hoping for inspiration. I haven’t stood around in Dalaran for a long time now.